Branding Guidelines

The Centennial Arts logo is the primary visual representation of the brand. Consistency is a major part of building and keeping trust with our customers, and ensuring logo representation is consistent helps ensure this goal.

Logo Guidelines

Do’s

Do show the logo in its entirety, without any manipulations (other than resizing)
Do use the most current version of the logo
Do use only the official logos from the Logo Download section
Do scale the logo uniformly according to its original ratio and the minimum size requirements
Do place the logo where it is legible and free of obstructions
Do use the highest-contrast version of the logo available
Do place the logo against a solid background to ensure maximum and proper contrast

Don’ts

Don’t manipulate the logo in any way, except to resize according to the original ratio and minimum size requirements
Don’t not angle the logo. It should always sit on a 0° angle
Don’t use any previous versions of the logo
Don’t add any effects to the logo, including drop shadow, gradients, etc.
Don’t apply the logo on any patterned background, as this reduces legibility of the logo
Don’t use the negative logo on backgrounds that are too light
Don’t recreate, delete, crop, or reconfigure any element of the logo
Don’t put a white box around the logo when placed on a dark background
Don’t reproduce the logo in colors other than those in the Logo Download section

Logo Downloads

Please refer to our Logo Guidelines before using these logos.

Trademark List

Centennial Arts

Centennial Arts Logo

CA

ca

caWeb

caMail

caAtlas

Trademark List Guidelines

You may not alter any of the Centennial Arts Trademarks in any manner, including, but not limited to, changing the proportion, color, or shape of the trademarks, or adding/removing elements from the trademarks
You may not place any Centennial Arts trademarks in any manner that interferes with the display or legibility of the trademark
You may not use the Centennial Arts trademarks in any way that implies sponsorship or endorsement without express and written permission and license
You may not use the Centennial Arts trademarks to refer to any other product or service
You may not take any action that is in conflict with Centennial Arts’ right in, or ownership of, these trademarks
You acknowledge that all rights to the trademarks are the exclusive property of Centennial Arts

Brand Colors

Web

The colors below are for digital, on-screen materials. Both RGB values and HEX codes have been provided. Every display is different so there may be slight variation across devices.

Primary Colors:

HEX: #AA2328

RGB: 170, 35, 40

HEX: #000000

RGB: 0, 0, 0

Secondary Colors:

HEX: #41414B

RGB: 65, 65, 75

HEX: #FFFFFF

RGB: 255, 255, 255

Print

The colors below are for printed materials. Both Pantone spot colors and CMYK percentages have been provided. Every print technique is different and print proofs may be required to ensure color accuracy.

Primary Colors:

Pantone 7621-C

CMYK: 0, 98, 91, 30

Rich Black

CMYK: 30, 30, 30, 100

Flat Black

CMYK: 0, 0, 0, 100

*Flat Black is an alternative to Rich Black as it is a cost-effective alternative in cases where the printing job contains a single Pantone color (such as the Pantone 7621-C above) and Flat Black. However, Flat Black can look washed-out in logos or other sections where there are bigger sections of black.*